The Herald Times is the newspaper of record in Rio Blanco County. We continue to publish a print edition of the historic 139-year-old newspaper every Thursday, and have also expanded our digital reach to better serve our community.
Our new media channels include a digital edition of the Herald, our website, active social media accounts, a weekly newsletter, and a newscast.
Our audience is awesome.
The Herald reaches:
- 1,760 print readers weekly
- 1,000 digital readers weekly
- 10,000+ unique monthly visitors who view 40,000+ pages here at ht1885.com
- 6,500 social media followers on Facebook and Instagram, with an average monthly reach of 25,000-50,000
- 1,878 weekly newsletter subscribers
- 150 newscast listeners – we are excited to announce our Extra! Extra! newscast is back and growing after a long hiatus!
Our market demographics
For the number lovers, here’s how Rio Blanco County stacks up:
- Total population: 6,369
- Adult population: 4,853
- Under 18 population: 1,516
- Median age: 37.6
- Ages 18-34: 30%
- Age 35-64: 50%
- Age 65+: 20%
- Male: 51% Female: 49%
- Households: 3,281
- Average household size: 2.4
- Home owners: 74%
- Median Home Value: $218,500
- High School Graduations: 36%
- Some College: 28%
- College/Post Grad: 31%
- Median Income: $54,247
Source: U.S. Census – American Community Survey, 2023
Not ‘just’ a newspaper
While we continue to offer print advertising at extremely competitive rates, we recognize society’s pivot to digital. To better serve our customers, all print buys are super-powered with digital and social, FREE!
Digital + Social options include:
- Website ads
- Newsletter Mentions
- Newscast Mentions
- Social Media Posts
- Video, audio and more!
(Specifics will vary according to your ad buy volume and unique marketing goals.)
Your ad campaign will be designed by our professional graphic artist at no additional cost.
Not sure where to begin?
We specialize in headache-free marketing. Tell us your budget, and we’ll create a customized plan to help you reach our engaged + awesome audience.
Below you will find links to our 2024 media kit. Technical specifications are provided upon request.
HTMediaKit-2024Nonprofits qualify for special rates.
HTMediaKit-2024-NONPROFITNeed something else?
In true pioneer fashion, we do our own stunts. We have 17 years of experience in the marketing world. We have created custom print projects, personalized graphics, beautifully functional websites, eye-catching social media campaigns, and a lot more!
Our print and graphic design services include signage, logos, banners, flyers, business cards, booklets, brochures, magazines, postcards, and direct mail campaigns.
We can also help with broader marketing tasks, including statewide print and digital campaigns, social media help, photography, videography, branding and brand strategy, creative problem-solving, Canva brand kits and customized templates, websites, and more.
The TL;DR we would LOVE to help you tell your unique story.
Give us a call at 970-878-4017 or send an email to Caitlin at [email protected]. Our office is open from 10 a.m. to 5 p.m. Mondays through Thursdays.
