In 2019, the HT expanded services to better serve our communities. We now offer a variety of graphic design and multi-platform marketing options, including:
- branded livestreams
- graphic design
- print and digital campaigns
- ad design
- social media management
- brand strategy
- business cards
- much more!
Choose any option or create a customized packages. To get started, give us a call at 970-878-4017 or email email@example.com.
See below for tips on creating a marketing plan that produces results.
MARKETING THAT WORKS
An effective marketing plan is like a good diet. If you balance your options correctly, pay attention to portions, and target your specific needs, results are guaranteed. Eat only cookies, or sticking to our metaphor here–use only one kind of marketing–and your plan is doomed to fail. Here are a few characteristics of a healthy business marketing “diet”:
1. Effective marketing is CONSISTENT.
Did you know the average person is exposed to 5,000 ads per day!? Don’t let your message get lost in this shuffle. How? Build brand awareness with consistent, regular campaigns and make sure customers know what you have to offer. And keep it fresh! Running the same advertisement two or three times to cement your message is great, any longer and your message loses its power.
2. Effective marketing is COHESIVE.
Marketing works best when it’s recognizable! Think of big brands like McDonalds or Coca-Cola. You know their products, ads and signage instantly thanks to cohesive branding. Be sure to use logos, colors and fonts consistently in your marketing for the best effect.
Is your business branding nonexistent? We’d love to help you!
Email firstname.lastname@example.org or call 970-878-4017 for a free brand health analysis and quote.
3. Effective marketing is CUSTOMER-ORIENTED.
Your recurring customers are most often your friends, neighbors and community members! Make sure you’re reaching them at home with a medium they trust, which just happens to be print. More than 80% of people trusted print ads when making a purchasing decision, double the 39% rate of social media ads.
4. Effective marketing is COMPREHENSIVE.
A good marketing plan hits all mediums! The more channels you use for your advertising, the more potential customers you can reach. So hit them all, just like food groups, for maximum effectiveness.
5. BONUS! Don’t forget DESIGN.
Good design will ultimately make or break your marketing plan. That’s why we include free professional graphic design with every Herald Times advertisement. Quotes are available by email or phone, email@example.com or 970-878-4017. We also offer a variety of other design and print products including flyers, postcards, business cards and more, as well as branding and logos.