Adapt or die. That’s the message print media is getting. Print is decried as “too expensive” and “you can’t track its metrics” as advertisers jump ship for social media.
Social media—like fast food—is cheap, fast and easy. Also like fast food, it exacts a price on the backside you aren’t thinking about while you inhale those cheap, fast and easy nuggets of “pink slime.”
We don’t know what the shift will eventually cost…
