The digital world has created an outrage economy where there is money to be made … if you can stand the heat.
Robert Shrimsley, “Financial Times,” 2015
Call it “poking the bear” or “shaking the jar” or whatever you want to call it, the “outrage economy” is a cheap marketing ploy, designed to separate consumers from their hard-earned dollars.
Marketing ploys and gimmicks have been around since the dawn of time. Picture the snake oil…