RBC I Beginning Aug. 21, the Colorado Department of Transportation (CDOT), the Colorado State Patrol (CSP) and local agencies are stepping up education and enforcement for the 2015 Labor Day DUI enforcement period. The enforcement period, part of CDOT’s The Heat Is On campaign, runs from Aug. 21, through Tuesday, Sept. 8.
In conjunction with the Labor Day enforcement period, CDOT is launching a DUI education campaign focused on those that think they’re OK to drive after having a few drinks. To download the commercials and other campaign creative, visit: bit.ly/cdot2015dui.
“A Few Can Still Be Dangerous” uses humor to remind drivers that even after only having a few, it doesn’t mean it’s safe to drive. The campaign features two 30-second commercials showing dangerous scenarios in which people ignore the hazards around them, such as tarantulas on the loose or children playing with chainsaws. The commercials remind viewers that even a few of some things can be dangerous, especially when it comes to alcoholic drinks.
While most people are familiar with the 0.08 blood alcohol concentration (BAC) limit, Colorado also has a 0.05 BAC level that triggers a Driving While Ability Impaired (DWAI) offense.