County, Opinion

Guest Editorial: Building a prosperous Rio Blanco County: Tourism

By Katelin Cook

Special to the Herald Times

RBC | Tourism is the third leg of the economic development stool. Business attraction, business retention, and tourism attraction must all work together in order to achieve the most impactful economic development results. Attracting visitors to our community will directly drive retail, restaurant, lodging and guiding or tour-type business. We are working hard to make Rio Blanco County a great destination for tourists, specifically outdoor enthusiasts. We must create activities that build a market for visitors. The Building a Prosperous Rio Blanco County Plan identifies three key strategies for attracting visitors. 1.The Center of Outdoor Adventure in Meeker—The Center is positioned to be a main attraction for tourists and residents alike, and will create a premier destination for ATV/OHV riding, fishing, hunting, hiking, biking, backpacking, horseback riding and wildlife watching enthusiasts. Additional people in town will create foot traffic and invigorate downtown redevelopment efforts, as well as energize the Main Street movement being led by the Meeker Chamber of Commerce. 2. Development of outdoor recreational offerings in Rangely – Rangely has terrific outdoor recreational assets that offer potential for being a large attraction. Making these assets “visitor ready” is a strategy that will provide tourism offerings and new business opportunities to service increased tourism traffic. 3. Activities that compliment business—Building a larger outdoor tourist market will attract complementary business. Current strategies identify manufacturers of outdoor gear and the shooting sports industry as a feasible opportunity for business in Rio Blanco County. This creates synergy with existing manufacturers and would create jobs that would attract outdoor fans to supply the workforce. There is critical preparation work that must be done in order to target and attract guests. The Plan calls for conducting research for a Community Branding and Marketing Plan. This study is currently underway and is funded through the Eastern and Western Rio Blanco County Lodging Tax Boards and Rio Blanco County. The required outcomes will produce a marketing and action plan, a community logo, and identify key markets to target outdoor aficionados. Outreach efforts include highlighting the many assets of our communities in order to attract visitors. Marketing materials will showcase cultural centers, regional creative clusters, Flat Tops Wilderness and White River Forest, motorized recreation options and other adventure tourism assets. The heritage and cultural aspect will help create the unique experience tourists are looking for and will distinguish Rio Blanco County from other destinations. For example, using art in public places to illustrate our rich history will add to the visitor’s experience. Equally valuable will be growing the creative cluster. Art, pottery, textiles and products that are distinct to our region will add to the experience and provide visitors with the true flavor of Rio Blanco County. Through the Main Street Program, historical preservation, window displays and other interesting aspects of our community will be showcased. There is interest and movement towards these endeavors. In December, Rio Blanco County will be hosting representatives from the Adventure Trade Association to help identify strategic action plans for tourism in Meeker and Rangely. Rio Blanco County will be represented at national and international trade shows, which are great venues to build Rio Blanco County’s identity and “put our name out there.” Tradeshows are also a great tool to specifically target business operators to our communities. It is important to note that Rio Blanco County has received several letters of support from pivotal organizations, such as the National Field Archery Association who is interested in hosting tournaments and competitions, backpacking touring companies and guided tour operators for the quickly growing wildlife watching tourism sector, to mention a few. Attracting tourists can be a real boost to our economy. With the right attractions and activities, we can use tourism dollars to bolster many aspects of our community. Next week’s article will focus on the role of government in economic development and how these strategies can be funded. Mark your calendar for a community meeting to explain the Building a Prosperous Rio Blanco Plan, on Nov. 2 at 6 p.m. at Mountain Valley Bank. If you have any questions they can be directed to Katelin Cook, Economic Development Coordinator for Rio Blanco County by phone at 970-878-9474.

Comments are closed.

Come say hi!

@ht.1885
  • Results are not guaranteed, unfortunately! Read all the Rio Happenings in this week’s edition and online at ht1885.com.
  • Pictured with awards from the Triple Crown Series (#3 and #4) from bottom left Hudson Hummel (4th and 2nd), Lee Kirkpatrick (3rd and 4th), Heath Bennet (2nd and 2nd), Sawyer Hummel (1st and 3rd), Eli Bennet (1st), David Murray (Coach), Auri Murray (2nd and 1st), Taylor Bain, and Dawn Arnold (2nd). Story online at ht1885.com.
  • Bailey is our first Marketing Mixology partner and we are excited to help her promote this fun event along with the Meeker Colorado Chamber of Commerce!

Bailey and Real Estate West will host the second annual Easter Egg Hunt March 25th-29th. Go follow her page so you don't miss any clues!
@bailey_waldref_rew 

💚💚💚

Marketing Mixology is a FREE promotion where we spotlight one lucky local business across print, digital, and social channels each month! 

#locallove #locallovespotlight #lovemeeker #marketingmixology #shoplocal #superchargeyourmarketing
  • More freudenfreude, less schadenfreude… Hear from our Editor in her column this week online at ht1885.com.
  • 🍀 Happy St. Patrick's Day from the Herald Times! 🍀 According to the Census Bureau, over 31 million people - or 9.5%! - in America claim Irish ancestry! Everyone have a safe and fun Patty's Day celebrating your Irishness, real or honorary!
  • The Cowboys played in their first golf tournament in the spring at Chipeta, “it was a bit of a cloudy and windy day but it was awesome to see some grass and a golf course,” commented head coach Amanda Back. Vivian Brown, pictured on the left, broke 100 and shot a 94 and Jayda May second from right shot a 99. From the far right, excluding those that have been mentioned, Averee Woodward, Joelle Soler, Mia Pinzon, Aurora Stalling, and Kailynn Watson all played scramble. This was Pinzon’s, Stalling’s and Watson’s first tournament as Meeker High School girl golfers. “It’s going to be a great season,” ended Back.
  • Mountain Sage Therapeutics held a grand opening and ribbon cutting for their new business at 640 Main St. in Meeker. Owners Teresa Wilde and Justin Noller offer movement, energy, and massage therapy for animals and their human companions. They are pictured here with the Chamber of Commerce and local citizens who attended. View their service on their website at www.mountainsagetherapeutics.abmp.com and contact them for an appointment 970-706-8445.
  • Members of the Rio Blanco Golf Association got a jump on spring this past week as volunteers shoveled and blew the snow off the greens. The winter’s snow and ice layers suffocate the fragile bent grass putting surfaces and getting the snow off allows Mother Nature to start her healing process earlier.
“For 50 years I’ve waited to see Meeker’s greens come out this nice,” said Jim Cook, who is returning to help at the course.” Hats off to Hunter and Matt Fellows who did an excellent job applying the snow mold preventative last fall which has made all the difference this year.”
Board members and volunteers are very hopeful that this will be a turnaround year for the local 9-hole course which plans an early April opening, weather permitting.
  • The 2024 Colorado State Champions hosted their annual awards banquet Sunday. Head Coach JC Watt and Assistant Coach Carl Padilla commented on this year’s team’s success as a product of work in the room, dedication by wrestlers and coaches, and a champion mentality. Read the story online at ht1885.com.
Results are not guaranteed, unfortunately! Read all the Rio Happenings in this week’s edition and online at ht1885.com.
Results are not guaranteed, unfortunately! Read all the Rio Happenings in this week’s edition and online at ht1885.com.
4 hours ago
View on Instagram |
1/9
Pictured with awards from the Triple Crown Series (#3 and #4) from bottom left Hudson Hummel (4th and 2nd), Lee Kirkpatrick (3rd and 4th), Heath Bennet (2nd and 2nd), Sawyer Hummel (1st and 3rd), Eli Bennet (1st), David Murray (Coach), Auri Murray (2nd and 1st), Taylor Bain, and Dawn Arnold (2nd). Story online at ht1885.com.
Pictured with awards from the Triple Crown Series (#3 and #4) from bottom left Hudson Hummel (4th and 2nd), Lee Kirkpatrick (3rd and 4th), Heath Bennet (2nd and 2nd), Sawyer Hummel (1st and 3rd), Eli Bennet (1st), David Murray (Coach), Auri Murray (2nd and 1st), Taylor Bain, and Dawn Arnold (2nd). Story online at ht1885.com.
5 hours ago
View on Instagram |
2/9
Bailey is our first Marketing Mixology partner and we are excited to help her promote this fun event along with the Meeker Colorado Chamber of Commerce!

Bailey and Real Estate West will host the second annual Easter Egg Hunt March 25th-29th. Go follow her page so you don't miss any clues!
@bailey_waldref_rew 

💚💚💚

Marketing Mixology is a FREE promotion where we spotlight one lucky local business across print, digital, and social channels each month! 

#locallove #locallovespotlight #lovemeeker #marketingmixology #shoplocal #superchargeyourmarketing
Bailey is our first Marketing Mixology partner and we are excited to help her promote this fun event along with the Meeker Colorado Chamber of Commerce! Bailey and Real Estate West will host the second annual Easter Egg Hunt March 25th-29th. Go follow her page so you don't miss any clues! @bailey_waldref_rew 💚💚💚 Marketing Mixology is a FREE promotion where we spotlight one lucky local business across print, digital, and social channels each month! #locallove #locallovespotlight #lovemeeker #marketingmixology #shoplocal #superchargeyourmarketing
8 hours ago
View on Instagram |
3/9
More freudenfreude, less schadenfreude… Hear from our Editor in her column this week online at ht1885.com.
More freudenfreude, less schadenfreude… Hear from our Editor in her column this week online at ht1885.com.
1 day ago
View on Instagram |
4/9
🍀 Happy St. Patrick's Day from the Herald Times! 🍀 According to the Census Bureau, over 31 million people - or 9.5%! - in America claim Irish ancestry! Everyone have a safe and fun Patty's Day celebrating your Irishness, real or honorary!
🍀 Happy St. Patrick's Day from the Herald Times! 🍀 According to the Census Bureau, over 31 million people - or 9.5%! - in America claim Irish ancestry! Everyone have a safe and fun Patty's Day celebrating your Irishness, real or honorary!
1 day ago
View on Instagram |
5/9
The Cowboys played in their first golf tournament in the spring at Chipeta, “it was a bit of a cloudy and windy day but it was awesome to see some grass and a golf course,” commented head coach Amanda Back. Vivian Brown, pictured on the left, broke 100 and shot a 94 and Jayda May second from right shot a 99. From the far right, excluding those that have been mentioned, Averee Woodward, Joelle Soler, Mia Pinzon, Aurora Stalling, and Kailynn Watson all played scramble. This was Pinzon’s, Stalling’s and Watson’s first tournament as Meeker High School girl golfers. “It’s going to be a great season,” ended Back.
The Cowboys played in their first golf tournament in the spring at Chipeta, “it was a bit of a cloudy and windy day but it was awesome to see some grass and a golf course,” commented head coach Amanda Back. Vivian Brown, pictured on the left, broke 100 and shot a 94 and Jayda May second from right shot a 99. From the far right, excluding those that have been mentioned, Averee Woodward, Joelle Soler, Mia Pinzon, Aurora Stalling, and Kailynn Watson all played scramble. This was Pinzon’s, Stalling’s and Watson’s first tournament as Meeker High School girl golfers. “It’s going to be a great season,” ended Back.
2 days ago
View on Instagram |
6/9
Mountain Sage Therapeutics held a grand opening and ribbon cutting for their new business at 640 Main St. in Meeker. Owners Teresa Wilde and Justin Noller offer movement, energy, and massage therapy for animals and their human companions. They are pictured here with the Chamber of Commerce and local citizens who attended. View their service on their website at www.mountainsagetherapeutics.abmp.com and contact them for an appointment 970-706-8445.
Mountain Sage Therapeutics held a grand opening and ribbon cutting for their new business at 640 Main St. in Meeker. Owners Teresa Wilde and Justin Noller offer movement, energy, and massage therapy for animals and their human companions. They are pictured here with the Chamber of Commerce and local citizens who attended. View their service on their website at www.mountainsagetherapeutics.abmp.com and contact them for an appointment 970-706-8445.
2 days ago
View on Instagram |
7/9
Members of the Rio Blanco Golf Association got a jump on spring this past week as volunteers shoveled and blew the snow off the greens. The winter’s snow and ice layers suffocate the fragile bent grass putting surfaces and getting the snow off allows Mother Nature to start her healing process earlier.
“For 50 years I’ve waited to see Meeker’s greens come out this nice,” said Jim Cook, who is returning to help at the course.” Hats off to Hunter and Matt Fellows who did an excellent job applying the snow mold preventative last fall which has made all the difference this year.”
Board members and volunteers are very hopeful that this will be a turnaround year for the local 9-hole course which plans an early April opening, weather permitting.
Members of the Rio Blanco Golf Association got a jump on spring this past week as volunteers shoveled and blew the snow off the greens. The winter’s snow and ice layers suffocate the fragile bent grass putting surfaces and getting the snow off allows Mother Nature to start her healing process earlier. “For 50 years I’ve waited to see Meeker’s greens come out this nice,” said Jim Cook, who is returning to help at the course.” Hats off to Hunter and Matt Fellows who did an excellent job applying the snow mold preventative last fall which has made all the difference this year.” Board members and volunteers are very hopeful that this will be a turnaround year for the local 9-hole course which plans an early April opening, weather permitting.
2 days ago
View on Instagram |
8/9
The 2024 Colorado State Champions hosted their annual awards banquet Sunday. Head Coach JC Watt and Assistant Coach Carl Padilla commented on this year’s team’s success as a product of work in the room, dedication by wrestlers and coaches, and a champion mentality. Read the story online at ht1885.com.
The 2024 Colorado State Champions hosted their annual awards banquet Sunday. Head Coach JC Watt and Assistant Coach Carl Padilla commented on this year’s team’s success as a product of work in the room, dedication by wrestlers and coaches, and a champion mentality. Read the story online at ht1885.com.
3 days ago
View on Instagram |
9/9

Thank you, advertisers!