Part 1: What’s in a brand?

Just a few months after moving to Meeker, Tracy and I were at a barbecue downtown, sitting under a tent. A native recognized us as newbies and started a conversation. Tracy was describing the colorful garden she had left in Westminster. Our host told us not to plant annuals in Meeker until after the “last snow has left the top of EL-0H-SEVEN.” Our native must have been amused by our blank looks. She pointed south,…