MEEKER | “Smoking for the 21st century” is one way to describe vaping. Within the last two years things seem to be spiraling out of control. It seems that kids and parents don’t fully understand the consequences that come with vaping.
Vaping is the act of inhaling a vaporized liquid from an electronic device that can go by many names such as e-cigarettes, smokeless cigarettes, vaporizers, vape pens, mods, tanks, cigalikes, JUUL, e-hookah, and hookah…
I’m hoping the author can help me out. Can you point to a single example of e-cigarette advertising that refers to “harmless water vapor”? This is repeated ad nauseum by tobacco control activists, yet isn’t seen anywhere in the real world. Where ave you seen this “advertising spin” in action?
Hi Jim, the author of this article is a high school intern. In the early days of e-cigarettes, the advertising did say the vapor emitted was nothing more than harmless water vapor. In recent years, advertising for e-cigs has changed as scrutiny has increased. A quick search for “water vapor cigarettes” indicates a significant number of e-cig manufacturers are still using this notion.